Creative Specifications

Advertise on MTGOAcademy.com

As one of the leading multimedia content platforms for Magic: The Gathering Online, MTGO Academy provides game content and tutorials for a large player base around the globe. Magic: The Gathering is the flagship brand for fantasy game enthusiasts from Hasbro and has been ported to digital platforms such as Playstation 3, Xbox 360, and PC. MtG is played by over 10 Million players worldwide and has a constantly growing user base.

Advertising with MTGO Academy gives you access to a highly targeted audience and the knowledge that we are constantly improving our site’s appeal and traffic while your campaign is running. Our website did not only attract high profile advertisers such as Sony Online Entertainment, but our reasonable rates make it also affordable for smaller businesses that want to get traction in the industry or start campaigns to promote goods or services.

Approximate Monthly Use Statistics
Unique Visitors 46,400
Visits 175,000
Page Views 550,000

Demographics

Gender, Age, Education, Location

92% Male
26% under 25, 65% 25-34, 9% 35-65
46% College Grad/Post College Grad
40% Outside the United States

Top 5 Non-US Countries as Percent of Site Traffic

Germany 8.21%
Canada 7.5%
United Kingdom 5.38%
Australia 2.33%
Netherlands 2.19%

Targeting Options
MTGO Academy is using proprietary software to serve your ads. Please inquire for customized targeting or placement options by emailing aj@mtgoacademy.com.

Rates
MTGO Academy will happily provide a proposal with CPM (cost per thousand ad views) rates. CPM’s range from $0.5 to $2 depending on:

  • Ad Size – smaller ads have lower rates
  • Ad Placement – below fold advertisement has lower rates
  • Technology – more intrusive technologies have higher rates

Please send an email to aj@mtgoacademy.com with your specific situation and concerns, and we will get back to as soon as possible.

Advertisement Specifications

Please use one or more of the following creative specifications when designing ads for MTGOAcademy.com

Integrated Content Unit (ICU)

  • Text: 100 characters including spaces
  • Graphic: static logo 90×15
  • Linking URLs
  • The ICU is site served only.

Box

  • Ad Dimensions: 125×125 or 270×190
  • Max File Size: 30K
  • Animation: 3 loops max, animation must stop after 30 seconds. No blinking.
  • Third Party Ad Servers: Yes, we accept third party ad servers.

Video

  • Must load with sound off
  • Sound must be click activated, not rollover activated
  • Max run time 30 seconds
  • Stop icon must be visible
  • Advertiser pays any additional serving costs

Customized Promotional Article

MTGO Academy also offers a customized promotional article for your service or product. The article will be up to 3000 words long and written and edited by experienced editors to professional standards. Prices vary by length and requirements and range from $400 to $1000. The article will be included in our regular weekly schedule and can be stickied for up to one week for additional fee of $500. We need 5 days from request to publishing. The following requirements apply to promotional articles published on our website on your behalf. We reserve the right to decline advertisement requests that we deem not appropriate for our audience.

  • The service or product must be game-related and/or of interest to our audience.
  • You must hold the intellectual property rights for the product or service.
  • The content must be suitable for a target audience from 13+ and should comply with common law.
  • You must provide the scope of the article, a description of the product or service and proof of intellectual property rights.
  • Please contact us for details.

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